At the forefront of our brand is our commitment to curating a conscious collection.

So, how is it 'conscious'? Conscious of what exactly? When we carefully source our products, it must be:

Conscious of your little one...
That means non-toxic, BPA free, food-grade silicone and natural uncoated timbers.

Conscious of natural fibres for gentle wear...
100% cotton, linen or bamboo that allows your little ones skin to breathe with no irritation.

Conscious of the environment...
Ensuring materials are sustainable & eco-friendly.

Conscious of simplicity...
Because your love for natural / neutral aesthetics can live on!